PIERS 360™ Branding
Pursuant to all marketing strategies and operations, we at Kobalt Media utilize our proprietary PIERS evaluation system for customized Brand evaluation/strategy and expanding marketplace presence
Positioning – Presence (or Rank) in your markets
Identity – Awareness in your markets
Experience – Confidence in your markets
Reputation – Relationship to your markets (Brand Loyalty)
Solutions – Products & Services “What we solve in our markets”
Resiliency (Deliver solutions that work and inspire brand advocacy) • Innovation (Creativity and Tech-savvy)
ROL = ROI (Return on Life) Lifetime impact. Make a difference.
Thought-Leadership (Marketing Solutions aligned with Business objectives)
Liberty (Freedom to pursue passion and calling in life)
Kobalt Media Corporate Principles
Why We Are In Business
- To be recognized as a leader in providing the most innovative, engaging, custom branding, marketing and creative solutions for our customers seeking to be transforming influences in the faith, family and freedom marketplaces.
- To be a transforming influence in the success and growth of the people and businesses we serve, employ, and partner with.
- To influence the lives of our employees and the businesses we touch through our commitment to Christ-centered best-practices and culture.
What We Do
- We’re more than marketers—We’re business growth specialists.
- Provide C-Level marketing and customer engagement strategies and thought-leadership.
- Ensure each customer touchpoint with our clients’ brand, products and services is a positive, engaging experience—seeking to promote brand advocacy for our customers.
- Build relationships with existing and prospective customers to exceed expectations for digital marketing and brand awareness that are vital to their business.
- Celebrate people, progress, and prosperity together!